Welcome to Longtail Works blog home ~ Where we strategize success and build business.

Building a business is tough... I know I have done it a few times. Not only do you have to have a winning idea to help others, you have to have a winning back end operation to support it. I would love to be able to say I studied this and have a keyboard full of letters after my name but I am afraid I don't. So why on earth would you trust what I say?

Well I have got 18 years boots on the ground experience. We have weathered a rollercoaster full of highs and lows and that means I can help you navigate this. I can't stop floods, recessions or thefts but I can tell you what helped us survive and what was a waste of very precious time and energy.

I am Liza, I have successfully built a number of Companies. My speciality is in the back end systems and processes making sure things run smoothly and efficiently. Through trial and error I have learned what to put energy into and what not to waste my time on.

I can help you too. How?

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This is the first step. With a links to new blogs, I will be giving a no fluff guide on how to do many of the core processes that you will need to regularly do to successfully run your business.

• Financial systems that make sense

• Operations processes that work hard for you

• Branding and Marketing Strategy that truly reflects and brings repeat customers who know you, like you and buy what you sell

I will explain why and when you need to do critical tasks. Give you free workflows and checklists.

Provide reviews and opinions on current business news, information on my courses and subscriber special offers.

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